Artin Arts: Examples

Global Managed Network Services and Managed Hosting Company Multimedia Services Company Radio Programming Services Company Local Access Telecom Alliance and Exchange International Long Distance Company Global Fiber Optic IP Communications Company World’s Largest Telecom Expense Management Company Global Network Services Company Serving the Financial Community US-Based Stock Exchange Global Lifestyle Fashion Company Major Chain "Shop in Shop" Concept Rollout


Here are a few projects we have enjoyed leading and contributing to. Please contact us for more detail and specific examples of our work.

Developed brand voice, look and feel; planned and executed a fully integrated communications program including messaging, positioning, branding, marketing communications, sales support, staff development and executive support.

Created new brand name and identity associated with a newly focused strategic and sales plan emphasizing Internet-based audio, video and presentation multicasts; created key messages, more focused customer benefits, new name, new look and feel, complete range of products including corporate identity, website, application interfaces, print and digital collateral, and environmental design.

Created new communications platform to compliment a new strategy for a rapidly growing entrepreneurial business providing musical and programming content to radio stations; work included new voice, logo, look and feel, messaging, website, collateral materials, direct marketing programs and assistance with marketing and targeting strategies to raise visibility and enhance perception.

Assisted team with the upgrade of communications platform; focused key messages, extracted new value points, developed value proposition, created new look and feel, and implemented a full communications program including media relations, analyst relations, new website, sales training program, print and digital collateral, trade show presence.

Developed all new multidisciplinary communications platform for this five-year old VoIP company including analyst relations, media relations, marketing communications, internal communications, sales support and executive communications.

Global efforts including extensive outreach in North America, Central and Latin America, Western Europe, Eastern Europe, Middle East, Africa and Asia.

Increased media and analyst coverage more than five fold; successfully positioned the company as the global leader in VoIP international long distance services.

Managed global media and analyst relations functions interacting with business, financial and trade press and top tier analyst firms during one of the most challenging financial crises in telecommunications history.

Successfully positioned executives in the company following bankruptcy filings; managed significant crisis communications program, supporting a full range of communications including global executive road trips, print and broadcast media tours, and congressional hearings.

Brought together three independent companies into one, unifying the name, offering, value proposition and brand. Converted websites, presentations, sales tools, and corporate identity. Launched customer, employee, media and industry analyst relations programs. Integrated a fourth company as industry roll-up continued; lead introduction of new CEO inside and outside the company by organizing road shows, meetings, and events.

Managed all facets of communications including investor relations, media relations, public relations, marketing communications, events, trade shows, advertising, branding, internet and internal communications associated with an IPO and subsequent merger.

Delivered new brand and major advertising program at major cost savings by optimizing internal talent. Participated in brand intergration efforts following acquisition of the Exchange.

Worked closely with design team to establish a traditional sportswear range for men, women and children; eventually added categories including accessories, luggage, and home.

Managed all merchandising planning, branding, packaging; built five retail shops; managed European, Asian and North American product licensing program working with a master licensee based in Japan after company was acquired.

Redesigned corporate brand and related marketing communications across the board, including branding, advertising, internet/intranet initiatives, sales tools, events, trade shows, and employee communications.

Delivered new brand and major advertising program at major cost savings by optimizing internal talent. Participated in brand intergration efforts following acquisition of the Exchange.